How to talk to your political opposite – in an ad.

Have you seen Heineken’s latest spot on your social media feeds under superlative headlines, the clapping-hands emoji or the single comment: “THIS”?

Its new Worlds Apart campaign partners a feminist with a member of the “new right”; a climate change denier with an environmental activist; and a transgender woman with a transgender – er, denier to ask if there is “more that unites us than divides us”.

Now this is what we’re talking about: